31 August, 2018
Forestry Explained reaches 1000
followers on Instagram!
A huge thank you to everyone who
has been involved in our Forestry Explained Instagram campaign, @forestry_explained. Your ongoing support - in the form of beautiful
imagery - has made this possible.
At the start of the year, we had
less than 100 followers; by middle of Feb this figure had risen to 229. This
inspired our 500-follower campaign for 2018 - which I am delighted to say we
have smashed - some four months early!
Why does Instagram matter?
We believe showcasing the
biodiversity found on forestry-owned land is one way of dispelling some of the
myths surrounding commercial plantation forestry in South Africa. By using
Instagram as our flagship social media platform, we can make more people aware
of the conservation areas protected within our plantations. It also gives us
the opportunity to give people a glimpse of the animals that inhabit or roam
the plantations. We know our plantation forests aren't ‘green deserts' - our
Instagram presence allows us to prove this to the rest of South Africa, and
Does it end with 1000?
Of course not! While we may have
exceeded our 2018 target, this just raises the bar higher. Our challenge for
the final four months of this year is to see if we can add another 500
followers to our total.
The more followers we have, the
more people we can potentially influence with our photos that showcase the
biodiversity found in our forests.
We still need your help!
If you have any wildlife or
nature photos captured on forestry-owned land that we can use please send them
provide as much information as possible including a caption for the image,
where it was taken and who we should credit.
You can also get involved in
promoting forestry on Instagram by:
- Following us -
- Posting your forestry-related
images and tagging @forestry_explained.
- Using the
hashtag #discoverforestry on all your forestry posts
Thank you for your
participation. Let's make 2018 a great year for forestry in South Africa.