2 August, 2017
Bell and Lonagro team up in Mozambique and Malawi
Equipment, as part of its group strategy to grow its independent dealer network
in select markets, has announced that Lonagro Mozambique has been appointed as
its exclusive dealer in Mozambique and Malawi.
Explaining the rationale behind the company's strategy and Longaro's appointment,
Bell Equipment's Group Marketing Director, Stephen Jones, said: "Working
through independent dealers has proven to be a model that allows us to provide
better coverage and support to our customers in markets where areas are vast,
and machine populations are low. In the equipment industry, infrastructure and
investment are required to provide support that is essential to users of this
equipment. In our experience, synergies develop quickly with dealers that have
complementary products that can help support the necessary infrastructure and
better weather market cycles."
is a division of Lonrho Group, which holds John Deere Agriculture dealerships
in a number of African countries. It has quickly made a name for itself in the
highly contested agriculture equipment market by displaying a willingness to
invest and take a long-term view of the countries in which it operates as well
as its equipment users and future opportunities.
assessed a number of different business models as well as other potential
dealers as part of a business improvement project launched early in the year,"
continues Jones. "From the outset it became clear that a closer
relationship with Lonagro would provide benefits for Bell, Lonagro and, most
importantly, our Bell customers. Synergies are clear with regards to management
structures, scarce skills, logistics, facilities, and understanding customers.
This gives Bell confidence that Lonagro, as a top performing John Deere dealer
with a dynamic and motivated team, is well positioned to support our existing
customers and grow the footprint of our machines in the region."
is equally excited about the opportunity provided by being able to supply and
support the extensive range of Bell products into the territory. "While
the market remains difficult we are confident in the future of the countries.
Long term agriculture, mineral resource and infrastructure opportunities are
vast, and with our Bell alliance we can now supply a significant range of
products that will be used in these industries. This will allow Lonagro to
continue to invest and position itself as the clear equipment provider of
choice," comments Reinhardt van Zyl, Managing Director of Lonagro.
Source: Bell Equipment